Have you noticed that your Google ranking seems to be dropping? When Google rankings drop, it could send a marketer or a business owner in a frenzy. After all, finding the source of your dipping rankings is no small feat, as there are numerous factors to consider when it comes to the search engine giant’s algorithm!



The Intricacies Of Google Rankings

First, why is your ranking on Google so important? 

To sum it up, it’s true what they say: no one goes on the second page of Google search engine results. Given that, if you’re not on the first page, don’t expect your target audience to find you! This is why business owners invest so much in Search Engine Optimization (SEO) and other online marketing strategies to boost their pages and to rank high on search engine results. 

After all, this happens to be the goal of all businesses: to be on the first page, and on the first top three results! Only then will you be able to say your marketing strategy is successful. 

The thing is, your site will rank in different positions depending on the search term used. Your rankings will change depending on the location of the user and their previous searches, which is why it’s crucial you take time to monitor your average rankings over time.

Figuring Out Your Ranking Dip

To help you make sense of the situation, here are some simple factors that you can check to troubleshoot why your rankings have started to drop:

A Change In Algorithm

Thousands of Google algorithm updates happen every year, and most of them go unnoticed because some changes are too small. However, every once in a while, the search engine rolls out a major update that causes an uproar, as it affects everybody’s rankings. 

Unfortunately, you can only do so much when this happens. However, there are experts who investigate these changes, scouring every latest update and figuring out what can be done to remedy the situation. With that, make sure to follow some SEO experts to help you stay up-to-date with the latest algorithm changes!

A Change On Your Website

It’s true that it’s crucial to keep your website up-to-date, but you should also take note that it’s likely Google will get confused with the changes at first—which will hit your rankings too. You can remedy the situation by accessing your Google Search Console to see any issues or error warnings on the site. 

If you noticed spikes in errors when you updated the site, the updates are likely the ones causing the errors. From there, you can tweak your site to restore your rankings!

Your Competitor Is Overtaking You

It’s not only you who wants to get ahead, but your competitors also do, too! And when you notice a drop in your rankings, and you see your competitors overtaking you, then it’s likely because they’re also investing in their marketing strategies—and it’s paying off. 

What you can do here is to see what changes your competitors are doing. You could notice updates, which may be the reasons for their sudden upgrade on the search engine results. It’s likely they have boosted their content strategies as well! 

With all of that said, it’s a powerful sign for you to step it up and work more on your website to overtake your competitors and steal the most coveted spot.

Let Professionals Help You

Dealing with significant drops in Google rankings may seem complicated—which it unfortunately is. As such, don’t hesitate to seek the help of experts that can help push your site higher on the SERPs. Seeking out an SEO professional to help you make sense of all the data is always the best bet, as they likely know the ins-and-outs of Google’s ranking intricacies!

Are you looking for a top-rated SEO company in West Sussex to help you bounce back from your Google ranking dip? Minotaur Digital will help boost your rankings and attract more customers through the help of our expert digital marketing services. Contact us today to know more about our services!