If you want to grow your brand online, you need to focus on your social media presence, too. When it comes to this, it needs to be a strong one. Investing in social media has a direct impact on your revenue; therefore, you shouldn’t disregard it. 

Whether you’re only getting started or you’re experienced in the whole thing, it’s essential to know some of the most common mistakes brands make online when it comes to social media strategies. What are these mistakes? Read on to find out the top three social media marketing blunders to avoid.

No Social Media Strategy

Social media for your business can be powerful; however, you need to approach it strategically. With that, you need a social media strategy aligned to your brand. You shouldn’t post on social media based on what you feel and think is right. Instead, you need an actual plan. 

To create a social media strategy, you need to think about what you want to get from social media, who your target audience is and the platforms that you think will work for you. 

When you have the right strategies, you can get the most revenue from social platforms. On the other hand, not having a social media strategy won’t be as effective as having one. 

Too Much Promotion

Having content on your social media platforms that is too focused on generating sales is a big no-no. Remember, social media is all about creating a balance of informative, engaging, and promotional content. 

Indeed, you can use social media as a sales platform, but you don’t have to fill your account with promotional posts. Keep it moderate, and don’t be afraid to experiment with content to see what works best for you.

Not Using the Right Assets

Social media is highly competitive, which is why you need to have the right assets to break through the online clutter on this type of platform. Visual content is highly recommended because it appeals more to social media users. 

Unfortunately, we’ve seen many businesses that use low-quality images. You can only get the most out of your visual content on social media if you follow the best practices. 

When it comes to images, make sure you follow recommended aspect ratios. Meanwhile, videos must be kept short and have subtitles as much as possible. Why? Facebook videos are usually watched with the sound off; therefore, the need for subtitles. 

When you implement the best practices for visual content on your social media, you will be able to communicate efficiently to your audience. 

Conclusion

Knowing these common mistakes many brands make can save you a lot of money and time. Most importantly, these will help you determine the right strategy for your brand. Keep in mind: there’s no one-size-fits-all solution when it comes to social media strategies. With that, you really need to work on creating an effective strategy that is aligned with your brand. Fortunately, social media experts can help you out to give you the best direction that will help you dominate social media today.

For all your social media management needs in West Sussex, trust us here at Minotaur Digital. We are a digital marketing agency that provides SEO, web design and social media management. Contact us today to get started!