The COVID-19 pandemic still affects a majority of industries worldwide, especially digital marketing and various businesses. And as local economies slowly open and developments are continually bettering the customer experience, your business needs to be one step ahead by learning about the trends that are here to stay. But what exactly are the digital marketing practices worth investing in for the new year and beyond? 

This article will discuss three digital marketing strategies that you can expect to continue and thrive in 2021 and for years to come. Take this as a starting point of being methodical about your business’s online presence. This way, you can stay profitable and gain more customers even amidst these trying times.

Live Streaming and webinars 

The events industry took a huge hit last year and may continue to decline due to the different lockdowns and increased social distancing protocols. As a result, most of the in-person events have either been indefinitely postponed or cancelled entirely. That’s why there’s been a spike in online events, such as webinars and live streams, which continue to dominate the online marketing space. 

It’s fair to say that online events will continue to be at the forefront of many customers’ minds as they get accustomed to the Internet as their source of entertainment, skills enhancement, and socialisation. 

As such, start thinking about your business’s next live stream, webinar, and other online activities that can enhance your brand’s engagement and customer retention. Additionally, don’t forget to watch your competitors’ events and find ways that your business can do it better! 

Investing in consistent, high-quality online events can help your business establish a strong, marketable presence as you build a strong, dedicated customer base! 

Localised, content marketing 

Many customers are becoming more conscious about their buying choices and take the time to browse different business websites. That’s why you can expect your target market to become more involved with your site’s blog posts, scrutinising the information they see and ensuring it’s suitable for their needs and preferences.

Additionally, you expect the SEO industry to get more competitive as more search results for prospective customers to come in, especially from your business’s direct service area. That’s why it would be wise to invest in local SEO services as the search algorithms continue to rank your business website higher than your competitors! 

Online freebies and downloadable promotional materials

You can expect online customers to take advantage of free stuff, just as you would see them flock to local businesses that hand out free samples. As the online equivalent, you can give online coupons, customer-exclusive content, digitised marketing pamphlets, and the like. However, one thing to note about this strategy is you need to hand out freebies that will garner you the leads and profits you want. 

Consult with a digital marketing specialist to ensure you can best take advantage of this trend and other similar ventures! 

Conclusion

Digital marketing is here to stay, and you can expect more businesses and customers to continue interacting with it. Now, you have a better understanding of what to expect with the new year and how you can navigate the marketing space. All you have to do is stay consistent and invest in cost-effective solutions to build your online presence. Consider all the formerly mentioned strategies and launch your brand’s campaigns! 

Are you looking for a professional digital marketing agency in West Sussex that can help your business adapt to the new normal? Partner with us at Minotaur Digital. We can offer you the best web design and SEO-focused solutions to help you reach your target customers easily. Contact our team and start meeting lead generation projections and other marketing goals!