3 Reasons Why You Need to Start Doing SEO in 2020
Gavin Fitzgerald • July 15, 2020
One of the biggest misconceptions that new business owners make is that their startup business doesn’t need to have a website. Whether because of budget concerns or just misinformation, many business owners put their website plans on the backburner. When they do put up a website, they make the mistake of letting it sit idle after not feeling an impact on their bottom line.
That is, until such time that they feel that they are getting outpaced by the competition. By then, it can be difficult to regain that lost market share, even if you do everything right this time.
With close to two billion websites on the internet
as of January 2020, it’s no longer just enough to be putting up a website. You need to come up with a long-term systematized strategy that will help you pace your efforts and ensure that you are reaching the right kind of people consistently. You need to do Search Engine Optimisation, and you need to start doing it now.
Here are three reasons why your startup business needs to start doing Search Engine Optimisation (SEO) in 2020.
You Need To Start Building Your Brand Equity Immediately
According to Oxford, Brand Equity is “the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.” This means that people need to know who you are, and what your brand stands for, even before getting to experience your products or services firsthand. This takes quite a lot of effort, and will not be achieved overnight. Having a website is a step in the right direction, but you need to be doing more.
The sooner that you incorporate SEO in your digital marketing strategy, the sooner that your brand can start taking roots and begin introducing itself to your customers.
Unless you’re starting a whole industry by yourself (which can be a whole challenge on itself), you are most likely already going up against the more firmly rooted competition. It will take some time before you can establish authority in Google’s search engine ranks, but by planning to differentiate yourself through keyword research, you can carve your own niche and even outrank the competition.
SEO Helps Establish Credibility
People love familiarity. Most people will prefer to buy products from brands that they already know. This is why it can be tough for newcomers to gain a foothold. This is even more difficult if you’re not visible online. How many times have you bought a product without doing research on it online? Without a website, people will not be able to ascertain your product’s credibility and will move on to a more recognisable brand.
Having a good SEO strategy ensures that your website is always visible, allowing people to get familiar with you and your services, until such time that they go through a purchase decision. The more times people see your articles on a Google search, and the better your content establishes your expertise on your field, the better your credibility will be.
It Works For You 24/7
A fully optimised website will be driving traffic and providing you with recognition even as you sleep. If done correctly, your website will be on its optimised ranking with a few month’s work, and most of the work will be in regularly updating its content library, and monitoring your competition. While the work is technically never over, your website and the SEO work you did will be affecting your bottom line just by being visible.
Conclusion
Search Engine Optimisation can be a lot of work with several moving parts, which is why some business owners hesitate to even begin implementing it. The key to succeeding in SEO is in getting the right SEO agency, and an understanding that SEO is a long term strategy that will bring you long term results as well if done correctly.
Minotaur Digital is a top-rated web design agency
in the UK that offers services in web design, SEO, and social media management. Get in touch with us today for more information!
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If you want to learn what steps you can take to increase your CRO, keep on reading.
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Gavin Fitzgerald
Director
As a director of Minotaur Development, Gavin is immensely passionate about helping small business to grow and be successful. Over his 20 year career, Gavin has worked on some amazing project, including MTV, Specsavers, Expedia, Opodo to name just a few. He is now taking that experience and helping small and medium sized businesses to flourish.
