With so much business taking place online, a website is more of a need than a want compared to many years ago. However, with hundreds of thousands of websites on the internet, creating a unique website for your company can be quite a challenge.

That said, there are plenty of factors that go into web development. Knowing what your website needs to have to do well online can be the difference between capturing the attention of thousands or enjoying a mere handful of visits every month.

So, what does your website need to have? Here are the things you can consider!

1. Animated Elements

Compared to static images, animated elements perform much better at capturing a visitor's attention. That is because our eyes are programmed to notice movement, and any moving elements on your website will quickly attract attention.

There are many ways you can incorporate movement into your website. For example, you can make buttons bounce or expand when hovered over or provide a scrolling headline to let your visitors read quick announcements.

These animations go a long way in attracting attention and enhancing the user experience. With seamless integration of motion, your website becomes more professional-looking and fun to use, both of which entice people to stay longer and complete your desired actions.

2. Usability and Accessibility

Having a website built for accessibility means that everyone, even those who may have trouble hearing or seeing, can easily browse your website to get what they need.

When designing your website, you must remember to incorporate methods to make your website easy to use for any user. For instance, you can use larger headlines and clearer buttons with sound alerts to notify visitors who cannot see that well. For those who cannot hear well, you can ensure that your videos have a volume control to help them understand what the videos contain.

Ensuring your website is accessible to all not only diversifies your audience but ensures you stay out of legal trouble.

3. Bespoke Illustrations

Just like how books tell a story, your website tells a story about your business. Also, like books, illustrations help to make the story more exciting, intriguing, and memorable.

For this reason, you must have custom-made illustrations for your website. With such illustrations, you can condense what would be thousands of words into a single picture that is unique to you. These pictures are great at conveying messages, and they can help create a stunning design on your website that helps you stand out from the crowd.

Conclusion

By using these three tips in your website development, you can create a stunning website that brings plenty of attention to your brand and more. If you are having trouble implementing any of these or creating a website as a whole, do not worry. Simply look for a digital marketing agency that offers web development as a service. That way, you get to enjoy a high-quality website that employs the latest in web design trends to bring excellent results to your business.

Minotaur Digital is a digital marketing agency that offers various services, from web design to SEO. If you are looking for a web design service in Sussex, contact us today!