What is a SMART social media goal?

The SMART goals have always been a popular and established framework for any business and should be applied to your social media efforts as well. 

• Specific - Be particular with the goals you'll set for your social media. The clearer it is, the easier for you to achieve it.
• Measurable - What is the measure for your success? What number is your target?
• Attainable - Are your goals realistic? Is it achievable?Relevant - Does this goal support the objectives, values, or vision of your business?
• Time-specific - When is your target deadline?

Now, with the help of SEO, you can further amplify the results of your SMART social media strategy. Here's how they can work hand-in-hand:

How SMART social media marketing and Search Engine Optimisation Works

The truth is, your social media efforts don't directly contribute to your SEO ranking. Search engines consider social media's signals as weak and unreliable to place in search engines rankings. This fact, however, does not hide how both can complement each other to get better outcomes you need for your business. 

When you combine social media marketing (SMM) and SEO, it can help bring better value to your brand. Here's how crucial SMM is to SEO in creating a bigger effect on the business:



1. Strong social media presence helps create your brand credibility

Because of several available social media platforms existing today, not having one at all can reduce your credibility. It's similar to not having a website at all. In today's time, people wouldn't easily trust a business that does not have an online home. Likewise, apart from bringing additional brand value and integrity to your business, having a social media presence can help your business expand its influence.



2. The more social media followers you have, the higher the impact on your rankings

As mentioned earlier, SEO has no direct effect on SMM service and vice versa, but you can use both to improve each other's performance. The search engine, Bing, reveals that it includes social media metrics into its search engine algorithm. A brand with more shareable content often has more followers, and this robust social media presence helps improve engagement to these followers. More happy followers mean more support for your business.

3. Shared content enhance brand reach

If a quality content for your website gets shared on social media, the more chances it has to reach millions of users. Because social media allows and encourages interaction, the exchange would be more meaningful. People share their thoughts about the content better, compared to leaving comments on the blog posts, and they get to share the content quickly to other people organically. 

When it comes to increasing traffic to your site, social media can also help in that. Shared links on social media increase the chance of them getting clicked. The more traffic the links get, the better the signal it gives to the search engines. 



4. The shared backlinks and hashtags enhance SEO

Utilising external links are essential for SEO. When you share site content on social media, it is already a process of backlink generation for your business. The more sharing of the links, the more backlinks counted. This back and forth process helps your website gain authority over your domain. The same thing happens for your hashtags. They help improve your brand visibility and search engine optimisation.



Conclusion

Having SMART goals you can apply with your social media strategy can assure you online marketing access, but having search engine optimisation working hand in hand with it can further improve the results you'd get. Once you know how to optimise both and make them work for you, you'd get better business results.

If you're looking for a top-rated marketing agency in West Sussex to help improve your digital strategies, we are here to help. We offer social media management and SEO services, so we know how to maximise both for more effective results. Contact us today to learn more!