Minotaur Digital - 4 Crucial Tips For Choosing the Right Social Media Platform

Social media marketing is now an essential aspect of every digital marketing plan. You must build a presence on social media sites if you want to reach your target demographic and convert them into loyal clients. If you're overwhelmed and don't know where to begin, here are four crucial tips to help you choose the best social networking platform for your company.



1. Know What a Platform Stands For

It's critical to understand what each social site performs before you start creating accounts on them. Instagram and Snapchat are a good idea if your target demographic is millennials. You may be correct, but understanding your audience's behaviour and how they will discover your brand and business on social media is critical. "Give people the power to establish a community and bring them closer together," says Facebook. If you're a small business, Facebook is a fantastic tool for interacting with your community and spreading awareness about your brand.

Facebook is also the most extensively utilized social platform, according to Pew Research. Instagram is a visual platform; YouTube is a video-based platform; Facebook is a community-building platform; Yelp is a restaurant review platform, and Pinterest is a visual inspiration platform. Once you know the goal of each platform, you'll be able to determine which one is best for your company. The next step in deciphering the significance of each platform is to look at how people utilize it.



2. Find Your Target Audience

You must also evaluate your target audience once you have determined the scope of your business and which platforms best suit your goals. Although everyone uses social media apps, the way users interact with each app differs dramatically - even if the client is the same. You'll need to research the users of each platform, investigate your target audience's demographics, and understand their behaviour to reach them where they are and how they prefer to be contacted.



3. Tailor Your Distinct Tone and Voice to Each Platform

The tone and voice of a brand are inextricably linked. Every time you share something on social media, you're using your brand voice, which may be regarded as an adjective. Consider the three C's of brand voice—culture, community, and conversation—and create a list of words that represent your brand's objective or general "feel."

Your brand's voice and tone help to humanize it, ensuring that you connect with your audience. Write in plain English and avoid jargon so that your messages resonate with your followers and you can naturally join the conversation. Remember that every post represents your brand, so remain consistent across all of your social media platforms.

4. Review and Adjust Your Social Media Strategy

Measure your statistics on each social media network once a month and look at which content performed best. Consider why these posts drew attention from your audience and how you might build engagement on the same site, as well as other platforms. Breaking through the noise and attracting attention to your postings is a significant problem.

Reexamine the times of day you're posting and the type of material if particular posts didn't perform well on various platforms. Knowing when to publish on different social media platforms allows you to post at peak engagement and interaction times. Make sure those insights are in sync with your social media calendar so you can plan strategic postings.

Conclusion

Choosing the right social media platform might be difficult, with so many to choose from. This is much more difficult for small organizations, which can't afford to waste time or resources on wasted efforts or experimenting. You'll be able to filter down the list to the most effective social media platform once you've aligned your business goals, target audience, and content requirements.

You can also ask an expert to determine the best social media pathway for you! Minotaur Digital is a top-notch digital marketing agency offering industry leading services in Social Media Management, SEO, and Web Design. Get in touch with us today!