Though there’s an impression that pop-up windows put off website visitors, they can help a business drive engagement, sign-ups, subscriptions, and even revenue. The key to deploying pop-ups on your website is knowing how to use them the right way.

If you want to make your website pop-up forms work, you’re in the right place. Here are the four best practices you can apply so you can use pop-ups to your advantage.



1. Keep Your Branding in Mind

Give your website users a cohesive experience by ensuring that everything on your website matches your branding—including the pop-up forms you use. Think of it as how you would create a landing page, something that fits your brand’s look, feel, and tone.

Ensure that your form’s design is compelling to your site’s target audience, from the fonts to the colours and even the images you use.

2. Consider Different Pop-up Timings

One fun thing about pop-up forms is that you are free to customise when and where they would appear on the screen. You can choose between two possible solutions in terms of the timing:

• A Time-Based Delay

If you have a business that doesn’t really have customers staying long on your website, it may be the best option to display the platform immediately as soon as someone clicks on the page.

You can choose your pop-up forms to appear as quickly as five seconds or as long as 20 seconds upon arrival on site.

• A Scroll-Based Trigger

If you are leaning more towards pushing your site visitors into reading your content first, consider working with a scroll-based trigger. With this, you can place the pop-up form towards the middle of a page or the bottom, proving they had time to go through the site contents first.



3. Use Different Pop-up Forms for New Subscribers

Yes, pop-up forms can attract new people to your site, but what type of content should you prepare for them? Once they sign up through your pop-up, it must trigger something on your end. Here are some ideas.

• A welcome email that shows them you value their time and effort in signing up. Even better if you can offer rewards like discount coupons or exclusive content.
• An onboarding email that offers resources to help them understand your products and services.
• A segmented email based on location, gender, age, or similar demographics.



4. Prioritize the Interests of Your Audience

One major thing that you shouldn’t forget about is putting your customers at a high priority level. Some things that you can do include the following:

• Keep your messaging clear and concise. Value your customer’s time by being straightforward with the purpose of your pop-up sign up form.
• Limit the number of fields in your form. Don’t ask for too much personal information, or else you will scare away your customers.
• Optimise the pop-up form for mobile consumers. A vast majority of internet users do all of their browsing on their mobiles. You must make the experience good for them, too, or else they will click away from your website without a second thought.



Final Thoughts

Pop up forms are a direct way to trigger a painless signup process for possible customers and subscribers to your site. Having optimised pop-ups can help you elevate the browsing experience instead of driving people away from your site.

If you want to learn more about doing pop up forms the right way, consider working with a digital marketing agency like Minotaur Digital. We offer Done-For-You digital marketing solutions, including local SEO, keyword research, content creation, social media, and website enhancements like pop-ups. Contact us today to learn more.