Product descriptions are an excellent way to inform your customers what the features of your items are. More often than not, logos and images of a product aren’t enough to convey what a business offers, which is why it’s essential to utilise descriptive words.

With that said, you may wonder how to best write a product description that will not confuse your target audience. While it may be easy just to take the generic route of practical descriptions, the truth is that customers engage with creativity over practicality. 

To help you get started, we’ve listed down a couple of tips to help you formulate unique and concise product descriptions:



1) Maintain a Friendly Voice

Product descriptions are designed to help your customers understand the features of your items. In that case, you must maintain a friendly voice that seeks to help them learn its main functionalities without sounding too reprimanding. 

Think of all those customer care personnel. They use calm, friendly, and assuring tones, with no trace of irritation and impatience towards customer comments and inquiries. You must apply the same tone towards your writing, especially since you’ll likely be speaking to new customers. If you’re not going to impress them now, you might not even get a second chance in the future.

2) Write the Product Description in Bullet Points

If you wish to be concise and compelling with product descriptions, list them down in bullet points. Customers hate reading through a long paragraph, just when they’re in a hurry to buy something important. Imagine reading through two sections of descriptions just to learn about a screwdriver. It would irk anyone, causing them to seek the product elsewhere.

That said, be sure only to list the most basic functionalities of your products and essential technicalities when it comes to their use. Remember, most of your audiences will always be in a hurry, so don’t waste their time with wordy item descriptions.

3) Use Keywords That Plays to Their                                                                 Impulse and Triggers Points

Your target audience has needs, and it’s your job to make sure that these needs are met. That is the main point of your branding and promotion, after all. With that in mind, you must use keywords that may trigger their impulse when it comes to your product descriptions. 

For example, if you are presenting a vacuum cleaner, you may use such words and phrases as “time-saving” and “thorough cleaning” to describe what your item can do, things that matter most to them when doing their daily tasks. Product descriptions should be short, which means that you only have a few word counts to convince them to buy from you.



Conclusion

Product descriptions are an excellent way to inform your target audience about your products or services. When photos and promotional videos aren’t enough, brief details about their features and technicalities may motivate your customers to choose your brand over your competitors. 

By maintaining a helpful tone, being concise with your bullet points, and triggering their impulse purchase tendencies, you’ll encourage them to invest in your brand—and keep coming back for more.

If you need help writing product descriptions or wish to invest in SEO services in West Sussex, UK, Minotaur Digital has you covered. We offer our services to small ventures and big-time companies, offering solutions ranging from web design, SEO, and social media management. Contact us now to discuss your digital marketing strategy!