To say that we live in a digitally connected world where data plays a vital role is an understatement. Today, businesses depend a lot on social media to deliver valuable insights about their target audience to ensure that their marketing efforts will pay off. Tracking performance is critical because no matter how much effort you put into creating and posting the best content for your social media if you’re not monitoring the progress, it would be like driving with a blindfold on. 

If you are new to this, you might be surprised to hear that social media platforms are not only for increasing brand awareness. You should make the most of these channels to get higher engagement, increase traffic to your business website, generate more leads, improve your customer service, and overall improve conversion rates. 

So how do you get all these benefits from tracking your progress and results? Here are some of the essential social KPIs that you need to measure regularly:

Follower Count and Audience Growth Rate

It’s not hard to monitor the number of followers that you have on every social media platform you are on. You can easily check those numbers from your profile or dashboard. However, another key metric you should watch in relation to this is the audience growth rate, as that gives you an idea of how fast your follower number is increasing. 

Some platforms, like Instagram, allow you to check this rate directly from the ‘Insights’ section if yours is a business account.

Likes and Comments

Comments and reactions are a great way to gauge how much your audience likes your content. You have the option to hide the number of likes your posts get, but you can still check your own metrics in the insight section. The more likes you have, the better, of course. Apart from those likes, however, comments are another thing that you should watch as they give you an idea of how engaging your post is and how you can better start a conversation with your supporters.



Reach and Impressions

Your post’s reach is the total number of unique accounts that have seen it since you have uploaded it on your page. On the other hand, impressions are the total number of times that your post has been viewed. The latter is comparably higher because one account or person can leave multiple impressions.



Shares

This metric is a reflection of how much people liked your content enough to share it with their audience. This tells you that your viewers are making a decision to invite other people to check out what you’re sharing. This definitely helps improve brand awareness. The more shares your posts have, the higher chances they have of becoming viral.



Click-Through Rate

This tells you how many times people clicked on your CTA button or link upon viewing your post. It’s a clear indication of how engaging your posts are.



Cost Per Click

This is an important metric that you should track to see the return on investment of your ads on social media platforms. While paid campaigns are indeed worth it, you should still measure how well your ads are performing so you can optimize for the future.



Leads

You should keep track of the number of leads you are generating from your social media pages. A lead is counted when a qualified prospect provides contact information through social media posts. It may be when a prospect signs up for a newsletter or webinar, completes an inquiry form, or downloads an ebook.

Conclusion

These are just a few of the most important metrics that you should measure to determine whether your social media efforts are delivering the results that you want or not. By regularly tracking your performance, you can also improve strategies that need to be tweaked and maintain ones that are getting good results. 

Social media tracking may not be that hard, but it can still be a tedious task. If you’re busy running and growing your business, this extra responsibility may not be good for you. It’s best to work with a reliable digital marketing agency that specializes in social media management. 

Minotaur Digital is a full-service digital marketing agency in West Sussex that not only offers social media marketing and management but also SEO and web design, among others. Contact our team to know how we can help your business!