Providing Unnecessary Keywords

The use of keywords for SEO is as simple as providing a specific word to boost your ranking on the web. At present, the algorithms of search engines have continued to evolve, giving you more chances to make use of abundant keywords than usual.


This method is made for users who require a more specific search result. But the downside to this is that the content you’re producing which is filled with too many keywords may be deemed unnecessary and irrelevant.



Neglecting the Layout of Your Website

Relying on web developers to create a website for your business not always includes their ability to keep your SEO intact. It’s your job to make sure all the information and content of your website is properly placed in an organised fashion.


Your home page should already have a huge impact on your customers because it’s what they first see the moment they take a look at what you have to offer. From there, they should be able to navigate to your other pages seamlessly, without having to think too much about where to go next.



Forgetting to Produce Informative and Useful Content

Part of maintaining a website means having the presence of blogs and articles that will greatly support the product or service you’re selling. Not only will this improve the customer experience, but it will also enhance customer engagement.


You just have to make sure that the articles you’re producing have an adequate amount of information. Because long-form content has more chances of gaining better rankings than short-form content. Having people share your content on social media platforms is a good opportunity to be more recognised online.



Disregarding the Use of Meta Descriptions and Title Tags

Along with making sure the content you’re producing is of good quality means optimising your content to suit the needs of your viewers. Aside from making good use of keywords, you’re also supposed to provide meta descriptions and title tags for better SEO.


They will also give you more chances to appear in search engine results. Including image tags will also be a good boost to your website. Through meta descriptions and title tags, Google can better index your page for your potential customers.



Not Performing a Thorough Assessment of Your Website

You should put into practice frequent website assessments to review and find ways to improve your site’s overall ranking. At the same time, you should still keep your target audience and search engines in mind.


Having a practical website that’s mobile-friendly so visitors can easily access the kind of information they need is important. This keeps them from straying away to your competitors’ websites.



Conclusion

The proper use of SEO gives your website more chances of appearing on the first page of search engines. This not only improves your web traffic exponentially but also allows you to expand your business online and reach customers from across the globe.


Minotaur Digital is a local marketing agency in Sussex that provides web design, SEO, and social media management services. Get in touch with us now! We’d love to work with you.