Moving Past The Era Of Pure Keywords

While previous techniques for SEO involved inserting a bunch of keywords onto an article or site and allowing the algorithm to pick them up, Google has since then evolved. Nowadays, keywords still do matter, but just as much as having an approach to your SEO that is driven by topics that are engaging. 


Basically speaking, you cannot have one over another, as they work in tandem to power any webpage to a top spot.



Why You Need Topic-Focused Marketing Techniques

Search engines still rely on related keywords to produce high-quality search results, and will therefore still be an important factor in answering queries. The way to make keywords more powerful is to select correct ones that set topics for content, therefore giving you the edge over competitors. 


This approach can help arrange keywords to be linked to both topics and sub-topics, allow the creation of relevant topics that people often search for, and create optimized content for SEO.



Website Auditing For Optimization

Website audits can help you understand who your leads are and the things you do well that become your point of sales. This will produce a fully optimized website that can show you the weaknesses and strengths, as well as certain opportunities you have when it comes to site growth.



Improving Page Rankings

With the auditing process and you see which pages are weaker than others, you can take measures that will improve your overall website ranking through individual pages. By creating content that links to specific pages, adding backlinks, and improving existing content to be more readable and efficient, you will see better results through viewer engagement.



Greater Organic Presence Online

Remember that the more related your keywords sound to what your business has to offer, the higher it will be marked as a valuable site. Spamming different keywords can often throw off the algorithms due to unrelated words that do not connect with your products and services in any way. Keep keywords related for best results.



Utilize Metrics For Your Site

Apps like Google Analytics are invaluable for website monitoring and growth tracking. Analytics, in particular, is free and can provide you with an entire map of your best practices, pages that are most popular, and other kinds of important analytics and information. Making a successful page is all about studying the data you have and optimizing it around that.



Analyze Your Competitors

Business is all about competition and how well you match up to them. Find out where you stand in the business field by analyzing competitors and what their best practices seem to be using analytical tools that specialize in competitive analysis. These can be apps like SpyFu, SemRush and others, and can be invaluable at getting an edge on them.



Conclusion

Keywords are very much still alive, as these are an integral part of how the Google search engine (or any search engine, for that matter) functions and finds things. Combine these with a strong set of topics that are the backbone of your business and describe the things people are looking for and your efforts will be greatly rewarded. SEO is still a key to fast growth in a short period of time, so be sure to invest as much as you can towards this. 


Minotaur Digital is the best digital marketing agency in Sussex, with powerful and cutting-edge web design, search engine optimization, and social media management. With our perfected trinity of digital marketing, you cannot go wrong with our methods and plans of action to get your business the growth it deserves.