There is a lot to consider when you create your company's website. Remember that it is the online version of your physical office, so the same customer experience one gets personally should be able to follow in an online setting. When conceptualising your web design, there are several elements you need to consider. Aside from the layout and navigation, your local web design agency will also consider the colours you will use.
Colours have mental and emotional effects on people. They help influence a consumer's decision-making process. Ideally, you would want to make sure that you're using the right colours in your brand identity and website so that you can trigger your consumers' emotions to your advantage. Here are some necessary information on colours and why they are important for your website design:
There is a lot to consider when you create your company's website. Remember that it is the online version of your physical office, so the same customer experience one gets personally should be able to follow in an online setting. When conceptualising your web design, there are several elements you need to consider. Aside from the layout and navigation, your local web design agency will also consider the colours you will use.
Colours have mental and emotional effects on people. They help influence a consumer's decision-making process. Ideally, you would want to make sure that you're using the right colours in your brand identity and website so that you can trigger your consumers' emotions to your advantage. Here are some necessary information on colours and why they are important for your website design:
What are the basic colour categories?
There are different categories you can look at when choosing colours to use on your website. Primary colours are the base colours that cannot be created by mixing other colours. These colours are red, blue, and yellow. Secondary colours are colours you create when you combine two primary colours. Meanwhile, tertiary colours are created when you mix primary and secondary colours.
It's good to take note of these colour categories when designing your website. Using the right colours that would complement your brand logo and work well with your web design will give your site an aesthetically pleasing look.
You can use different colours to complement your website design
When designing a website, it is essential to make sure that all elements of the design work harmoniously. It means you want to make sure you maximise the use of the colour wheel and find colours that complement your brand identity and web design.
To use colours to your advantage, make sure the colours you are applying for individual buttons and icons on your website evoke the right feeling. For example, if you want your client to give you a call, you can use a green button to portray this. If you want your client to end a task, you can use a red button.
If you're working on your website, your local web design agency would know what colours to use for buttons to help customers navigate your site.
Each colour has different moods
When you start designing your website, it is good to take note of the different moods each colour represents. If your company wants to be seen as reliable and strong, you can use shades of grey to convey this message. This colour would work if your logo design is in a tone of dark blue since blue represents professionalism and trustworthiness.
Another colour combination you can do is green and blue. This combination works best when you're dealing with nature, organisations tightly associated with the environment or animals, or even travel.
Some hospitals use the colour purple as their primary and accent colours in a sea of grey. It is because purple gives a sense of calm and healing.
Conclusion
The colours you use on your website are elements that you should not think of as unimportant. They can influence a person's emotions and trigger their decisions. When you work with a web design agency to create your website, they will be able to help you create a site that best represents your company online. So before you put your website on public, double-check your colours and see if they are expressing the right emotions of your company.
Do you want to create a website for your company? Minotaur Digital is a local web design agency in West Sussex. We offer expert services on marketing, SEO, social media management, and more. Contact us, and let's create your company's website design!
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