Search Engine Optimisation (SEO) is constantly changing, especially with the new features and upgrades Google introduces on its search engine results page. As a small business owner, you might have been making an effort to learn SEO, only to find that Google launched new updates, and you’ll have to begin again.

Still, you must know local SEO to boost your website. It also helps point your customers to your website as they look for your services instead of being directed to your competitor’s site. With excellent local SEO efforts, you’ll have better rankings, in turn, more page visits, and increased conversions. 

Using local SEO, you can target small groups of people to ensure that your business stays relevant in the local searches. In addition, your business will have a solid foundation despite new updates in the local SEO scene.

Understanding Local SEO

Local SEO is how you can make your website appear on geographically related searches, or in other words, local searches in your area. It’s used to provide information about your business and drive customers to your site when looking for your products or services. Simply put, if you want your business to be relevant in your locality, you need SEO services. 

Only half of businesses use local SEO. While that’s a missed opportunity for them, it’s an advantage for you. That allows you to get ahead and stay at the top of local searches, maps, directories, and social media.

The Benefits of Using Local SEO

Local SEO was born when search engines picked up on users looking for particular services and products near them. Google shows that almost half of searches (about 46 percent) have a “local intent,” making it more vital for local businesses to use these features. A successful local SEO campaign helps your business in many ways, including:



• Raises your website rankings in the local search results
• Provides the highest conversion rates in all local advertising channels
• Grows online visibility to neighbouring consumers
• Drives traffic to your website and brings more qualified leads
• Ensures your business is on Google maps and other navigational apps
• Assists customers in looking for your business in directories and social media channels

How a Local SEO Agency Helps With Your Campaign

Small business owners make an effort to be a one-person team in every aspect of their business, but it is much harder said than done. In addition, SEO isn’t something you quickly implement; it takes patience and consistency. Search engines like Google regularly update their search ranking factors, so in addition to implementing SEO on your website, you’ll have to keep up with your competitors. 

Balancing the work you do to grow your business and making SEO efforts can be too much. On the other hand, a professional who knows their way around SEO can make the process so much easier for you. Hiring a local SEO agency can boost your website ahead of your competitors. Professionals will also work around your business goals by analysing your needs and evaluating how they can be incorporated into your SEO campaign.

Conclusion

SEO may not be on your list of expert skills, or you simply have too much on your plate as a small business owner. Nevertheless, your website needs SEO to succeed and stay relevant despite all the new businesses popping up every minute. With where we are in the digital world, SEO is just an essential element of marketing. 

Minotaur Development is a digital marketing agency in West Sussex specialising in SEO, social media management, and web design. Our SEO packages are tailored to small businesses at affordable prices to help you get qualified leads and increase traffic. We build campaigns so you can grow your online presence. If you want to know more about what we do, get in touch with us today! Let us know how we can help.